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SPARTAN UNVEIL GLOBAL PARTNERSHIP WITH OPTIMUM NUTRITION

Optimum Nutrition, the world’s #1 sports nutrition brand, joins forces with the world’s leading obstacle course race, activating across 90 events in 29 countries.

Two industry leaders collide for a major partnership that will be recognised worldwide as Spartan, the world’s leading obstacle course race comes together with Optimum Nutrition, the world’s #1 sports nutrition brand1, for a multi-year partnership.

We are just resistant to change that doesn’t benefit us. So that’s where my opinion comes from, the Spartan changes announced for 2024 don’t benefit me, so I don’t like them. However, I’m not entirely sure they actually benefit anyone.